Taking new projectsBrand, web and appsAllen, Texas
Concordant

I design the brand and build the site.

I'm Mahrukh. I run Ink & Logic, a one-person studio for brand identity, web design and working apps.

Scroll to say hello
Clients
Enterprise SaaS to boutique brands
Trained in
UX/UI, Rice University
Grab a clipping and throw it

The work

ConcordantRebrand, website, go-to-market

Giving a complex data platform a clear story

I led Concordant's full rebrand and rebuilt the message around rationalization.

Read the case study

Complexity, Conquered.

Elevate

MM CPA ConsultingWebsite redesign

Three real directions for a CPA firm

Press each name to see its palette and type.

Read the case study

Objects with a little soul.

pourazzi.com

The Chunky Bowl in deep cherry, from pourazzi.com
POURAZZIMy own brand

Making handmade cement objects feel collectible

I pour the pieces and designed everything around them.

Read the case study
Stride SolutionsWebsite for a strategic advisory

Finding the right level of authority for a consulting firm

Stride Solutions advises global companies doing business in Pakistan.

Read the case study

Live clocks from one Stride direction.

Sample question: how many players does a basketball team have on the court?

WhistloDaily sports trivia

Five questions a day for people who know sport

Read the case study
100points this round
QuibloDaily web game

A puzzle game framed as a nightly show

Try the hint price above.

Read the case study
Roast ClubPrivate social game

Making a roast feel safe among friends

Press reveal above: every answer lands at once.

Read the case study
Sample CritiqueLab checklist

Fix these, then resubmit

Tick one off. This is what a reviewed designer receives.
CritiqueLabPortfolio feedback

Turning a portfolio review into a to-do list

Every review ends in a checklist like the one above.

Read the case study

Patient conversations into revenue opportunities, automatically.

OpalineDental SaaS, brand and web

A growth tool that has to feel clinical

Read the case study
PermitSyncPermit filing service for HVAC contractors

Pivoting a permit app to the people who file the most permits

From a DIY homeowner tool to a done-for-you service for DFW contractors.

Read the case study
PermitSync homepage: We file HVAC permits for DFW contractors. First one free.

One person, logo to launch

I trained in UX/UI at , and I work across . Away from the screen I and make shows starring .

Ship log

Tools I work with

Design
Figma, Google Stitch
Build
Lovable, Replit, v0, Framer, Webflow, Wix, WordPress, Supabase
AI
Claude, ChatGPT, ElevenLabs, Dreamina, Weavy
Automation
n8n, Make

Every case study